I don't buy it. It's heavy on spin and doesn't pass the smell test. How does changing 12 digits in my account number (all Discover Cards start with "6011") enable such great new capabilities? I guess Discover wants me to believe that they don't have the technological know-how to transfer my existing account data into their new, powerful system. A more likely reason is that my account number was part of a data breach, and Discover decided to issue new cards to fend off any potential fraud for which they would be liable.
